Retail Activations

Retail Activations
20th April 2016 Ryan Johnston

The school holidays are a perfect opportunity to turn a retail space into a children’s entertainment area and last year the All Event Hire team were heavily involved in several sites across the UK.

In the summer, we provided a sandpit, games and giant deckchairs which provided a back drop for a ‘selfie’ competition to win shopping vouchers for the centre! This area was very popular with families and kids of all ages (including the ‘grown ups’) and there were many disappointed faces when it was time for the activation to end.

For the Christmas season, we built a sleigh which Santa would have been proud of and used our illuminated trees to create a winter wonderland! We also used our cubes as giant presents to really give the area that festive feeling.

All activations were outdoors for multiple weeks, which posed many issues (especially those in Scotland) we worked hard to solve. We had to draw upon all of our experience and creativity to deliver expert activations. All fun and games.

We are looking forward to the next activation with many more sites being added this year!

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